We are faster

We are faster

En consultant le palmarès Eurobestlive 2006, j'ai découvert la technique de l'agence belge I do pour attirer l'attention du big boss de l'opérateur téléphonique belge Belgacom. Ce pari était osé mais il a réussi en touchant là où... ça fait du bien : la passion.

Brief:
Telecom operator Belgacom organised a pitch for its DM budget, which is the biggest below budget in Belgium. Our agency wanted to be invited for this pitch. The problem: Belgacom had never before heard of us.

Solution:
- We knew the Belgacom Marketing Manager, Rob Vanhees, is fond of racing and soccer. - We sent him a personalized karting suit. The sponsoring brands were replaced by the name of our agency's managers. The attached card referred to a special website. - Challenge on this website: "Are you brave enough to beat us in a karting contest? After the karting, it is your turn to challenge us… with a briefing". - On the website every employee of the agency presented himself in a challenging way with a provocative headline.

Results:
Our agency was invited for the pitch. And yes: we won the Belgacom DM budget - which made the agency grow with 50%!

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